Most games optimise for averages.
We believe every player deserves a different experience.
We build hybrid-casual games that adapt in real time, so every session feels personal.
Like the right break.
our first title
Ruby’s Qubes
A drag-and-place block-blast game with a cast of characters worth coming back to.
Easy to pick up in a coffee break, built on the personalisation layer underneath every FikaPlay game.
how we play it
One game. Tuned to the player holding the phone
Most studios ship a single difficulty curve and hope it fits. We read each session as it happens and shape it around the player in real-time, so the game stays fair when they're tired and stays sharp when they're not.
01
Read the session
Every tap, pause and retry tells us how this player is doing right now, not how the average player did last quarter.
02
Shape the moment
Difficulty, pacing and rewards adjust in real-time, in the session, so the game meets the player where they are instead of where a spreadsheet expects them.
03
Earn the next break
Players come back because the game respected their time. That trust is the retention, and it compounds.
Built by the people behind games played by hundreds of millions worldwide.
the people
Most of our team comes from King, where we built and ran live events on Farm Heroes Saga together. We are building the personalisation layer we wished we had.
Company names and marks are the former employers of individual team members.
Magnus
Creative Technology
Ksenia
User Acquisition
Ilke
Art Direction
Bob
Game Design
Drew
Co-founder & CTO
Mozzy
Co-founder & CEO
Say hej!
Building something, or backing the people who do?
Whether you invest, make games, or just want to talk session-level design over a coffee, we would like to hear from you.
